Reddit Lead Scorecard Generator

A useful lead scorecard describes what reviewers can actually see: named pain, active evaluation, urgency, product fit, role clues, and a credible path to helping. Avoid vague labels such as “good lead” that produce different results depending on who reads the thread.

Keep commercial intent separate from response safety. A post can be highly relevant and still be a poor place to comment because the community prohibits promotion, the author asked for peer-only advice, or the discussion is sensitive.

Test the scorecard on past threads that became strong conversations, weak replies, removals, meetings, and closed revenue. Adjust weights when a factor looks persuasive on paper but does not predict a useful outcome in your market.

Document the action attached to each range: archive, monitor, research, draft a public reply, request approval, or create a CRM record. A score becomes operational only when the team knows what happens next.

Reddit profiles rarely provide the firmographic certainty found in a purchased database. Mark unknown authority, company size, budget, and timing as unknown rather than quietly treating them as positive or negative evidence. Confidence and lead quality should remain separate fields.

Require reviewers to record the strongest positive signal and the clearest disqualifier in plain language. Those notes expose disagreements, improve coaching, and make it possible to revise the scorecard when numerical totals stop matching real outcomes.