Reddit Lead Triage SOP for Founders, SDRs, and Growth Teams

The score should explain why a thread deserves attention. It should not hide the judgment behind a number or push every relevant keyword toward outreach.

Use the score to decide the next action: prioritize fast review, inspect the context, route to an owner, save as research, or archive the match.

Start by reviewing fresh matches, reading the full thread, checking subreddit rules, scoring fit, assigning an owner, and deciding whether a reply is worth drafting.

The reviewer should leave every lead in a clear state: reply now, save for later, route to someone else, or disqualify.

Reply now when the problem is clear, the fit is strong, and a helpful public answer is safe.

Save for later when the post has research value but weak buying urgency. Disqualify when the user is not a buyer or the thread creates too much community risk.

Score intent strength, ICP fit, urgency, thread quality, community risk, and the ability to add useful context.

A high-scoring post should make the next action obvious. If nobody can explain why the lead matters, it should not consume sales time.

Founder-led teams should review fewer leads with more context. SDR-led teams need status rules and handoff notes. Agencies need client ownership and approval steps.

Leadline keeps the workflow lightweight so each team can review signals without rebuilding a full sales ops process.

An SOP should not force every thread into a confident answer. Define when reviewers escalate technical claims, sensitive contexts, competitor discussions, regulated topics, and ambiguous community rules.

Capture the question, evidence, proposed action, and deadline in the escalation. Review resolved cases as training material so uncertainty improves the system instead of repeatedly blocking it.

Review criteria becomes useful when each item has evidence, an owner, and a recorded outcome.

Confirm the post shows a real problem, not only a keyword.

Check whether the author has enough context to qualify.

Lower priority for stale, vague, or unsafe threads.

Route strong posts into reply, CRM, or research workflows.

Choose one narrow signal lane, define the evidence required for action, assign an owner, and review real outcomes before expanding coverage.