Reddit Intent Audit Template

A strong Reddit signal includes buyer language, a current problem, a decision point, or enough context to make a helpful response possible.

Weak matches may use the same words but lack timing, fit, or reply potential. Those posts are still useful for research, but they should not become sales tasks automatically.

Start by naming the buyer, the problem, the category, the current alternatives, and the trigger that would make someone ask Reddit for help.

A market is stronger when buyers already describe pain in public and weaker when the category only shows news, memes, or broad opinions.

List phrases for recommendation requests, alternatives, pain, pricing, migration, integration issues, and urgent timelines.

Then remove phrases that create broad noise, such as generic category names with no buying language attached.

Group communities by buyer role, workflow, category, and adjacent pain. A subreddit is useful only if the right people discuss the right problem with enough context.

Review rules and tone before deciding whether a reply workflow is safe for that community.

Write down what should be ignored: students, hobbyists, free-only requests, support complaints from non-buyers, old threads, career posts, and vendor fishing.

The false-positive map is what keeps an audit from becoming a list of exciting but useless keywords.

Add competitors, alternatives, pricing complaints, outages, shutdowns, integration failures, and migration language to the audit.

These triggers are often more commercial than broad category phrases because the buyer is already comparing or replacing something.

The audit should end with one of three decisions: build a campaign now, run a narrow test, or skip Reddit until the category has clearer public demand.

If the result is positive, convert the audit into keywords, subreddits, score rules, reply guidance, and CRM fields.

A useful audit samples what entered the system, what was ignored, and what action followed. Review false positives, missed signals, response quality, ownership delays, CRM completeness, community risk, and downstream outcomes together.

Write corrective actions with an owner and review date. An audit that produces only observations becomes another document; an audit that changes queries, thresholds, fields, and response rules improves the operating system.

Use this audit to decide whether Reddit has enough buyer intent for your market before you build a campaign or pitch a client.

A strong Reddit signal includes buyer language, a current problem, a decision point, or enough context to make a helpful response possible.

Start by naming the buyer, the problem, the category, the current alternatives, and the trigger that would make someone ask Reddit for help.

List phrases for recommendation requests, alternatives, pain, pricing, migration, integration issues, and urgent timelines.

Choose one narrow signal lane, define the evidence required for action, assign an owner, and review real outcomes before expanding coverage.