Reddit Buyer Intent Keywords and Phrases to Track

Recommendation phrases

Start with phrases like "best tool for", "what do you use", "recommendations for", "looking for software", and "how do you handle".

These phrases usually work best when combined with a category, workflow, competitor, or audience qualifier.

Alternative and switching phrases

Track phrases like "alternative to", "switching from", "replace", "moving away from", "too expensive", and "better than".

These terms often reveal dissatisfaction with an existing option, which makes the thread more commercially useful.

Pain and urgency phrases

Pain phrases include "struggling with", "manual process", "wasting time", "need help", "blocked by", and "anyone else dealing with".

Urgency phrases include "ASAP", "this week", "before launch", "deadline", "budget", and "need to decide".

Bad keywords to avoid

Avoid relying on broad category words alone. They bring in tutorials, opinions, hiring posts, and casual discussion.

A good campaign pairs keywords with subreddit context, negative phrases, and review rules so the feed stays useful.

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